They say that web design is no less than an art but by following a few basic tips, even those who are not artists can also design good websites. These web design tips are targeted both towards the beginner as well as the experts.
Web Design Tips
1. Visual Appearance of Website
The old saying that first impression is the last impression also holds good for web design. The design of a website is the most critical thing to be addressed when create a web page. The users are likely to have less bounce rate and more retention time on the website, if the website design is good and the user can easily understand the architecture of the website.
Users are likely to close web pages without even looking at the actual content if the design is unclear and ugly. The page layout across all pages of a website should have consistency and every web page should look like a part of a whole i.e website. The color scheme and content presentation style should also remain same through out the website.
The website content should have a logical division. Sites which are purely artistic in nature can claim exceptions to these best practices but for all other sites these rules should be followed.
2. Limit Plugin Use
Make every effort that users do not need to download additional plugins to view any content on your website. People are generally averse to downloading additional software for viewing a page and might close the website if asked to install a plugin. Some popular components like Flash, Active X and Java applets are exceptions to this rule.
3. Stay Away from Unwanted Effects and Tools
If a tool is freely available on the internet, it is not necessary that you must use it on your website. Many novice users display page statistics buttons but there are invisible statcounters too. Fade-ins and fade-outs effects should also be avoided because they can slow down a website experience and cause irritation to the visitor.
4. Concise and Powerful Content
The content presented on the website should be clear enough to let the user know right from the time of landing on a page that what the website is about. The information should be communicated without getting bogged down in technical jargon which the average site visitor might not understand. This has an important effect on web design.
5. Regular Updates
If you need returning visitors to your website, then update your website regularly. The visitors are more likely to return to your website if they find newer information on a regular basis. If the content and information the website becomes stagnant, the website will fail to grab the long-term attention of the visitors.
6. Limit use of Images
Use of a lot of images on a page slows down the web page loading time. Slow loading websites are irritating to users irrespective of whether they are on a high speed internet connection or low speed. Search engines also do not index text written in images, therefore, do not focus most of your content in the form of images because this is against best practices of web design.
7. Follow HTML Coding Standards
In order to ensure cross-browser compatibility of website, it is important that proper HTML coding standards are followed. For example, a lot many people do not use alt tags for images and those users who are on slower internet connections will not be able to view the image. A visitor might know what the images is about in such a case if the alt tag is present. Follow latest standards that are available on W3 website.
Web design tips can help you create best websites that are also loved by search engines.
Image By Stuart Miles/freedigitalphotos.net