Every online business has a lifeline and that is a mailing list. One can hardly over emphasize the old saying that “the money is in the list.” It is really a lot easier to market a new product if you already have a mailing list of targeted prospects for similar products. This will take a lot of effort out of your overall work.
One of the most popular and tested methods that is used to build a targeted list of prospects is offering a relevant free download on your website. For example, if you have a website where you provide information related to weight loss, you can offer a free ebook for download and capture email and names of the prospects who you can later approach with other offers.
As a matter of fact, it is not essential that you offer something really big as a free download to build mailing list. Some simple freebies like a free report, a nice free wallpaper and so on are also known to work perfectly well. The real issue is that you need to offer a product of enough value as a freebie so that the prospects are willing to give you their email address.
However, just offering a free download and putting a link to get the free download on your website is not going to work truly qualified prospects. You will need to do some research to properly set up a mechanism for building email list for email marketing purpose.
First thing you should do is to offer download quite prominently on your website. It is recommended that you set up a separate page for this and place a link to that page on each and every other page of your website. By doing this, you are ensuring that all visitors can see download page and when it is seen by many people, some of these are bound to be your future prospects.
The next thing you will be required to do is to forcefully promote the download page by describing and explaining to the visitors the benefit they can derive by downloading your free offer. You might be tempted to think that why anyone would let go a free offer but the fact of the matter is that people will sometimes not download it due to laziness. If you can convince them of the benefits of this free download, they will surely sign up to get this free offer and in the process you will build your mailing list.
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