How to Get the Most Out of Social Media Spend

If you can learn how to make the best of social media spending, then using social media for promoting your business can be very lucrative. However, keep in mind that social media is a long term game. It will take a lot of perseverance and time to succeed.

Complete Your Profiles – Fill out all the important social media profiles completely, using those keywords which your audience as well as search engines use to find your content. Showcase your own personality, place a link to your website and make it easy for people to connect to you.

Quality Content – Before posting anything on the social media accounts, take a few moments to ponder if the content that you are posting is relevant, has quality and provides a good reason for your followers to keep following you.

Be in for the Long Game – Overnight success is very rare with social media marketing. You will need to invest a few months of focused effort to get the results you have targeted. It is not going to happen straight away.

Engage with Influencers – Research and find the movers and shakers in your niche on social media so that you can engage with them. You can see a definite increase in your influence if you manage to gain their attention.

Stay Away from Time Wasters – Social media is quite tempting because of all the memes and chit chat with friends and family. Or even there are games like Farmville where you can spend a lot of time, pretending that you are working.

Do Unto Others – If you expect that others should share and comment on your posts, you should also do the same to other people. The best people and pages to engage with in this way are those who are in the same niche but are not your direct competitors. Even you can work together to promote each others products and services.

Paid Promotion – In order to get some initial traction, it is a good idea to go for paid advertising for more followers, likes and newsletter sign-ups. Facebook allows you to promote your posts on payment or it even allows you to run your pay per click advertising campaign.

Value Addition – Do not just share, like or tweet a piece of information without adding your own opinion or twist to it. The more people see the value you add to social media discussion, the more they will be likely to like, friend and follow you.

Using social media to promote your bushiness can be leveraged to attract swarms of visitors to your website and effect more sales. However, you have to remain committed and spend the time that is required to achieve your goals. Avoid pretending to be ‘working’ on social media when you are browsing memes and socializing in general. Set your clear goals and develop detailed tactics to achieve those goals and you will surely gain success.


Leave a Reply