Google’s Adwords is one the best paid traffic programs in the world. In fact it is the leading program. If you need instant and targeted traffic to your website, there is nothing better than Google Adwords. However, there is general impression that Google Adwords traffic is quite costly.
As you know Adwords is a Cost Per Click traffic program mostly. Which means, you pay to Google based on the number of people clicking on your ads. Generally, website owners focus on decreasing the cost per click and ignore other important areas of optimizing Google Adwords traffic.
AS a matter of fact, it is not correct that by increasing your bid amount will increase your cost per click to the same tune. If you increase your bid by 10 percent, it is not mandatory that your cost per click will also increase by 10 percent. If you have good quality score for your ads, then the actual impact might be quite lower and you will be getting more traffic to your website. So it is recommended to increase your bids if you have high QS for your ads.
The other area of concern is that you should not try to improve your landing page keeping in view that you need to increase your QS. Landing page should always be optimized keeping in view that you need to increase conversion rate. So improve it with your visitors in mind and not the quality score for Adwords. There is no saturation point for optimizing ads and landing pages. Always keep improving these keeping in view the newer guidelines and metrices.
Since Google Adwords is a changing environment with live bidders and changes being introduced by Google itself, therefore, you can not afford to become stale. Therefore, you should also be always ready to adapt to the changes and also be ready to explore and implement new ideas in order to remain ahead of the competitors because that is a big secret of how to maximize Adwords traffic.