One very important thing that you will be doing besides creating content for your website is selecting the design and look and feel of your blog. You not only need to ensure that the theme you choose matches the technology requirements but also is suitable for your audience and the niche you have selected for your business.
1. Simple Theme – It is hard to resist the temptation of going for a theme that has many attached bells and whistles though you might not need all these fancy features. These days, those themes are more popular which are simple and powerfully convey your point across to your reader than those themes which look busy and distract the reader. The theme should be able to evoke the kinds of feeling that you want in your audience but at the same time it should have all the essential functions to get your work done.
2. Think of your industry – Most of us are not good with coding and want to stay away from playing with PHP or other programming code. There is all the likelihood that you can find the best theme for your industry already. It is pointless to reinvent the wheel all over again. And by choosing a theme that has already been created with y our industry in mind, you can not only avoid having to deal with code but also it becomes easier to update the theme.
3. Select responsive themes – It is absolutely essential that your theme should be responsive for mobile devices because majority of website visitors now visit websites on mobile screens. Even Google has started to include mobile responsiveness of websites as a ranking factor starting 21st April, 2015. Otherwise too, you will be loosing a lot of traffic if your users will not be able to read your content on their mobile devices easily.
4. Read terms and conditions – This is all the more important when you use free themes. But even in case of premium themes, you should carefully read each and every detail about the terms of service. The terms and conditions might have some limitation clauses or the theme might not be being supported and updated at all. You should select a theme that is current and being continuously updated and legally fit for the use you want.
5. Understand your features requirements – Are you looking for a one column or three column theme? Should your visitors be able to download PDFs? Are you looking for a theme that must support proper display of many videos? Do you need a discussion board? Do you have a certain color in mind? Be sure that the theme you are going to choose must already be having the functionality you are looking for or it should be easy to add that thing. It is always better to have most of the features without customization.
6. Be clear about purpose of your blog – Every good blog has a reason for being and has a clear purpose. Once you identify the point of starting of your blog, it will become easier to shortlist the features you want in your WordPress theme. And by knowing the purpose of your blog, you will also be able to have a clear understanding of the look of your blog that might impact your audience.
7. Your budget – Though there are some very high quality free WordPress themes at WordPress.org but do give a serious thought to purchasing a premium WordPress theme because of the updates, help and support you get with these. This is also needed to keep your blog secure. Premium themes come in different price ranges.
8. Check user reviews – After you have shortlisted a few themes based on your features requirements, feeling, functionality, colors and budget, you should then research and review user ratings of these themes to ensure that these themes do not have things like poor customer service or compatibility issues propping up in customer reviews.
When you will keep all these factors in mind while selecting your blog theme, there is a good chance that you will pick the perfect theme for your website which will rightly convey your message across to your audience and works well both at the front end as well as back end.