The stats are huge. Twitter has more than 600 million users and Facebook users number is more than 1 billion. You can use both these leading social networks to not only build your connection with your fans but also bring in new traffic. Let us take a detailed look at how to build a Facebook page or get a massive Twitter following. And we will also examine how to turn this following on social networks into profitable traffic.
Setting Up Accounts
Set up Twitter account and Facebook page. This should not take more than a few minutes. While creating accounts, choose usernames which are short and easy to remember. If you have a brand name of your own, then your Twitter and Facebook users should also be the same brand name.
Build Your Audience
To get some initial traction, use the existing resources that you have for building your audience. If your website already has traffic, make use of that to request people to like your page. If you have established an email list, send out email asking people to follow you on Twitter or like your page. If your are without any serious web presence as of yet, you may like to request a few friends to like your page for starting out.
The “Like Wall”
A powerful but somewhat shady way to build a Facebook page is to build a like wall. A like wall is a content on your website that has been blocked and can be opened after someone likes your page. Attract people with a pre-sell bonus and people will be excited to like your page. They will be happy to like your page in exchange for the bonus. All this will go a long way in increasing your like rate for Facebook page.
What You Should Post?
One tested and always working way to build a relationship with your readers is posting fresh content on a regular basis. At least one article per day should be posted. If you are not creating content at this speed yourself, post content from other people.
In fact, even if you are creating an article a day regularly, it is a good practice to expose your readers to other content too. Become a resource point for your followers. Give your readers the best of the best available on the internet related to your topic, regardless of whether it is written by you or some other writers.
Do share posts that are in multimedia format like YouTube videos, blog posts, interesting images and inforgraphics. In short anything that your audience might find valuable.
Generally professionals find the 10am to 2pm time as a good one for posting. And 4pm is a good time for posting for casual readers. HootSuite is an excellent software that can help you schedule your tweets, and posts even for future too.
How to Get Traffic and Make Profit
Try to maintain a good content to promotion ratio which should be no less than 4 to 1. Remember that you need not write all the content yourself. You will mostly be curating new content and pointing your readers to it.
Push a little when you are selling. Add an element of urgency. Make calls to action. Tell them to click. However, do not create any false sense of urgency because that might erode your trust with your audience in a very bad way. If you will be creating and publishing high quality content on a regular basis, it will be possible to get away even with some hard hitting sales pitch messages.
And also build your own personal connections. The biggest fans can actually become big traffic sources for you. They might be having their own blogs, websites, lists, Facebook pages etc. Try to spot the influencers among your fans and establish one to one connection with them. And over a period of time, you can work on exploring mutually beneficial relationships.