Basic Search Engine Optimization or SEO is critical, fundamental and absolutely essential for any website so that it can be found in the search engines when users are looking for something your website is about.
What are the things search engines are looking for in a website for giving it higher ranking? What is the balancing point for making your website for search engines and at the same time keeping it useful and less intrusive for your visitors.
For striking a balance we need to understand basic SEO and have a clear introduction to SEO. This is fundamental for webmasters to have a clear picture of what is SEO.
This introduction to SEO is meant for the beginners but again these are also useful for those SEO professionals who focus on advanced things and forget the basic SEO.
What is SEO, Basic Definition?
The main objective of basic SEO is not to play dark with the search engines and indulge in blackhat SEO techniques. The purpose of SEO is to first provide users with an excellent experience on the website and secondly give clear indications to search engines what your content and website is about so that they can recommend your website to users looking for information on search engines.
What are Search Engines in search of?
Search engines main job is to recommend the most relevant website to the user based on what he or she is looking for in his query. How search engines determine relevancy of a website with the search query?
First of all it is the content that determines the relevance which means the main text on page, descriptions and titles given.
Second important consideration is the speed of your website and how fast it loads.
Search engines also give importance to authority of a website which they determine by any authoritative content on your website or how other authority websites are linking to your content.
It is also important for search engines that how your website looks like and how easy it is to navigate on your website. Safety of a website is also taken into account. And it should not have high bounce rate.
What Search Engines have stopped looking for
Search engines storage is limited, therefore, if they find a site tricking them or doing shady blackhat SEO, they might deindex that website.
Do not overuse a keyword on a webpage. Keyword stuffing is looked upon badly by search engines.
Search engines want their algorithms to function naturally. Purchased links are like gaming those algorithms, therefore, these are not liked by search eines when it comes to SEO.
Your website should be easy to navigate around for the user. It you over-stuff it with too much ads, then your bounce rate increases and users find it difficult to find the information they were looking for when they entered their query in the search engine.If bounce rate on your website is 80 percent or higher while you have good content on your website, then it means something needs to be touched upon on your website.
When framing your keyword strategy for search engine optimization also not forget that the same strategy should also be extended to other off-site promotion platforms for consistency. Other channels include Twitter, Facebook, Email, LinkedIn, radio, TV and offline marketing.
Try to remain consistent in campaigns on all these platforms which will be a huge boost for your branding efforts.
Choosing a Domain Name
Choosing a domain name is very important in the whole SEO paradigm. Always redirect the www version of your domain to the yourdomain.com because otherwise search engines will be looking at two different versions of your website. This will also impact your SEO because some websites will be linking to yourdomain.com and some will to www.yourdomain.com.
It is a known basic SEO fact that search engines give privilege to old domains. However, while buying old domains ensure that the previous owner of that domain did not indulge in any negative SEO. You can read our detailed guide for choosing domain names here.
Focus on Titles and Descriptions
All content on your website should have carefully written and targeted Titles and descriptions. Meta keywords are these days ignored by search engines. Avoid using duplicate meta descriptions. Your titles are like your advertisement on search engines. Make it appealing, engaging and clickable.
It is important for beginners that they keep SEO in their mind right from the start and while doing search engine optimization for your website, never ignore the basics of SEO.
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